Feature · Analytics

Chatbot analytics that show what customers really ask

Every conversation with your chatbot is a customer telling you what they need. Owlbee turns those conversations into a simple dashboard and an email report, so you can improve your chatbot and your website.

The numbers on your dashboard

Conversations and messages

How many people chatted and how many messages they sent, with a trend line by day or week.

Resolution rate

The share of conversations the visitor marked as resolved, with a breakdown of resolved, unresolved and still-open chats.

Calls booked

How many calls the chatbot booked in the period, if you use appointment booking.

Top questions

The questions asked most often, counted across every conversation so the common ones rise to the top.

AI keyword analysis

The topics and products that come up most, pulled out of the conversations by AI.

Busiest hour and day

When your visitors chat, which often turns out to be when your office is closed.

Pick the period you care about

Look at the last 7 or 30 days, last week, last month, or the last 3 or 6 months, or pick your own dates. Periods follow your own time zone, so "last week" means your Monday to Sunday.

Weekly and monthly email reports

Prefer not to log in? Opt in to email reports from your profile. A weekly report arrives on Monday at 8am and a monthly report on the 1st at 8am, both in your time zone. Choose which chatbots to include and add extra recipients such as a manager or a marketing agency. Every report is also kept in a Past reports archive, and every email has a one-click unsubscribe link.

Metrics worth watching

A few ways small businesses use these numbers:

  • A falling resolution rate usually means customers are asking about something your training content does not cover.
  • Repeated top questions are ready-made FAQ entries for your website, which can help your search rankings too.
  • Busy evenings and weekends show the questions you would otherwise miss.
  • Calls booked shows the chatbot's direct contribution to sales conversations.

Frequently asked questions

Start with conversations, resolution rate and top questions. Together they show how much the chatbot is used, how often it helps, and what to add to its training content.

When a visitor ends a conversation they say whether their question was resolved. The resolution rate is the share of all conversations in the period you choose that were marked as resolved.

It depends on your business and on how many visitors rate the chat. Rather than chase a benchmark, watch the trend: if the rate falls, read the top questions and add the missing answers to your training content.

Yes. Opt in to weekly reports (Mondays at 8am) and monthly reports (the 1st at 8am) in your time zone, choose the chatbots to include and add extra recipients.

Yes. The analytics dashboard and email reports are available on all plans.

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